Elin M. Oftedal is a professor of Change Management and Innovation at the Institute of Media and Social Sciences at the University of Stavanger. Her research focuses on sustainable and responsible innovation and entrepreneurship, institutional change, legitimacy, cultural entrepreneurship, and entrepreneurial universities. She has co- initiated, participated in and co-led impactful projects, such as on academic entrepreneurship: “Academic entrepreneurship – from university research to implementation and commercialization of innovations – a comparative study”. Responsible innovation: “Digitalize or Die: Dynamic Drivers of Responsible Research and Innovation in Health and Welfare service” and “Releasing the Power of Users – articulating user interest to accelerate new innovative pathways in the digital health and welfare sector”. Sustainable business practices in: Transforming CO2 to capital by interdisciplinary CCU optimisation strategies (iCCU). She is a member of the AFINO network which goal is to establish broad dialogues and shared commitments to ensure that innovation contributes to a more just, inclusive and sustainable Norway.