Filip Živaljić is a Ph.D. student in Arts and Culture at the Doctoral School of the University of J.J. Strossmayer in Osijek (Croatia). Živaljić completed his master’s in Cultural Management at Josip Juraj Strossmayer University of Osijek. His area of ​​interest is the application of behavioral economics to creative industry sectors. He is currently employed as the marketing manager of a larger Croatian non-profit organization and external associate of the Međimurje Polytechnic in Čakovec.